Leaflet campaign how where when

How to organise an effective leaflet campaign, in which area and when will it bring the best results?
Leaflets are a traditional means of advertising whose popularity is not declining despite the emergence of new marketing opportunities, including online advertising. It is a relatively cheap and very effective method of promoting both selected products and services. However, as with any other advertising, only an appropriate plan and its precise implementation can bring the expected marketing effects. When implementing a campaign based on leaflets, you need to answer a few basic questions.
How?
Leaflets can reach the recipient in different ways. Choosing distribution on the street – along popular walking routes, at public transport stops or in front of crowded facilities – one invests in reaching a huge group of recipients, but it is a universal group, of which usually only a small percentage of people belong to the potential customers of the promoted company. Thus, some leaflets actually fulfil their role, while others are quickly put into rubbish bins. You can also decide to distribute leaflets to mailboxes. Here, the effectiveness is much higher, because the person receiving the mail automatically pays more attention to the leaflet, treats it more individually and can return to its content at any time.
Where?
The effectiveness of a leaflet campaign is largely dependent on where the advertising materials are distributed. You should reach out to people who may actually be interested in your offer, which is why professional companies, such as, help their customers to precisely select the distribution area that can potentially bring the highest profits. The distribution area may be defined on the basis of the proximity of the advertised brand’s outlets, but it may also take into account e.g. the type of development or specific socio-demographic features of the recipients, such as income or life phase. It is important to use extensive and up-to-date databases of advertisers.
When?
In many cases, the timing of the campaign is as important as its content. Much depends on a specific industry, because in part there is seasonality and entrepreneurs are well aware that their products or services arouse interest at a specific time, while in others the expenditure on any advertising will not bring any effect anyway. All occasional campaigns – related to the upcoming holidays or seasons – work well, then it is much easier to match the advertisement to the current demand of the potential customer. The issue of timing is so important that the company dealing with distribution must ensure that shipments reach the recipients exactly when the customer wants.
Leaflets allow you to directly reach the mass audience, encourage them to contact them using a promotional coupon or return form, but it is also a method that gives measurable results, while generally strengthening the brand in consumer awareness.