How to take over the soul of a client

Aug 11, 2019 Finance

How to take over the soul of a client

Every day, as we walk through the city, we pass a lot of logotypes of various brands – from local, through national, to global. Every day we see their names in specific fonts. We look at the colours that dominate on their billboards or in the interiors of their offices, branches, shops. Every day we hear the sounds of their advertisements. And we do not realize that we are dealing with so-called visual identification.
Customer perspective: How does it work?
Subconsciously. All the characteristic image elements are deeply in our memory. Frequently repeated images are fixed in our heads, giving evidence of quite mechanical action of our brain, based on accepting and assimilating all kinds of stimuli from the outside. However, thanks to this, various companies and corporations can start their image and marketing activities, achieving spectacular successes. Not without reason (as the famous story goes), a large percentage of children, asked to draw a cow, chose purple colour to colour it. Not without a reason, too, seeing the big yellow M, it starts to grow in our stomachs. A coincidence? Probably not. We celebrated with many signs and motifs. Living for so many years, we are “exposed” to constant contact with the images of various brands. But it is also a sign of our times and an inseparable element of mass culture in which we live.
An entrepreneur’s perspective: Is it worth it?
As they say: “Advertising is the lever of trade and good advertising is the lever of success”. A well-executed image creation process is the key to the hearts of people who turn out to be the final judges, who directly decide about the quality and attractiveness of a given brand. From the point of view of companies, investment in image building is one of the most recommended and profitable investments since the beginning of business existence. In order to achieve success, it is necessary to overcome the competition, show up from a better side and make the customer who wanders through the meanders of shop alleys choose our product from the shelf! Then we can say that our strategy is successful and we know what visual identification is.
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